The Pitch

Where real entrepreneurs pitch to real investors—for real money.

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After the Pitch: Sudden Coffee

December 5, 2018

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Show Notes

Back in 2016, Sudden Coffee founders Joshua Zloof and Kalle Freese tried to sell the investors on their premium instant coffee. Two years later, we checked back in with Joshua and found that Sudden Coffee is still working out some kinks in the business: trying to find the right customers and nailing the flavor.

Thanks to our sponsor, Cole Haan. You can hear more of Josh and other Gimlet hosts in conversation at, produced in partnership with Cole Haan.