StartUp

A show about what it’s really like to start a business

Apple podcasts Spotify

Up in Flames

June 24, 2016

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iPhone X

Show Notes



The Story Edgar Diaz has dedicated his life to dairy. He sees an incredible beauty in milk and the things that can come from it: soft cheese, rich dulce de leche, and creamy yogurt. He knows that to produce a really good yogurt, the conditions are just as important as the ingredients. You can use the freshest milk, but if your temperature is off or the timing inexact you risk ruining the whole batch. Edgar has a lot in common with some of the world’s most successful founders: intense passion, a deep knowledge of his product, and awards and acclaim from peers in his field. He seems to have all the ingredients for success, and the conditions seem right, so why is he so far from it?   The Facts



Matthew Boll mixed the episode. Our theme song was written and performed by Mark Phillips. The special ad music, Microliters, was written and performed by Build Buildings. Additional music from Kevin Sparks, Takstar, Tyler Strickland, Marley Carroll and the band Hot Moms Got Gov . Our logo was designed by Elias Stein.