A show about what it’s really like to start a business

Season 7 launches April 6.

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From the Cell to the Sell (Season 3, Episode 8)

June 17, 2016

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Show Notes

The Story

Coss Marte went from running a multi-million dollar drug operation to sitting in solitary confinement. And it’s here, alone in his cell, where he gets the idea for his next business: a fitness company inspired by his time behind bars. But Coss quickly learns that building a legal business comes with its own set of challenges—one being that pitching your company on stage to a bunch of investors requires a slightly different approach to selling an eight-ball outside a busy New York club.

Building a startup is a tough and uncertain endeavor for any founder. But for one with a criminal history, the journey can be far more complicated.

This is the second part of a two-part story. To hear about Coss’ first business and how he wound up in prison, listen to part 1 here.

The Facts

David Herman mixed the episode, with help from Molly Messick and Matthew Boll.

Our theme song was written and performed by Mark Phillips.

The special ad music, Microliters, was written and performed by Build Buildings. 

Additional music from Golden Gram and the band Hot Moms Got Gov .

Our logo was designed by Elias Stein.


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