StartUp

A show about what it’s really like to start a business

Season 7 launches April 27.

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Gimlet 9: We Made A Mistake

December 9, 2014

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Show Notes



The Story Hours after launching its new show 



Reply All, Gimlet Media realizes it's made an error. The debut episode contains a big mistake, one that plunges the young company into the center of an internet controversy. As Alex and the rest of the team make sense of this failure, they learn the importance of owning mistakes and establishing systems and guidelines in a new company. 


The Facts Our theme song was written and performed by 



Mark Phillips. He also mixed the episode. The special ad music, Microliters, was written and performed by Build Buildings. Other music in this episode: 1. Hauschka - Long Walk 2. Build Buildings - Cessna 3. Medeski, Martin, and Wood - Just Like I Pictured It