StartUp

A show about what it’s really like to start a business

Season 7 launches April 27.

Apple podcasts

Gimlet 5: How to Name Your Company

October 13, 2014

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Show Notes



The Story Alex and Matt confront an issue that has been haunting the company up to this point. They need a company name. But finding one they both like proves to be a challenge. After agreeing on a few contenders, Alex and Matt quickly find themselves stumbling across other hurdles, including stiff resistance from an unlikely source. Eventually, they call in the professionals to get some advice. Alex and Matt meet meet with 



Lexicon Branding, the company that named products like BlackBerry, PowerBook, and Swiffer. They settle on a name after Alex visits a group of old friends. 


The Facts Thanks to 



Julia Barton for helping us edit this episode. Our theme song was written and performed by Mark Phillips. He also mixed the episode. The special ad music, Microliters, was written and performed by Build Buildings. Other music in this episode: 1. Grupo Putumayo - Gipatojí 2. The Bees -  A Minha Menina 3. Amon Tobin - Stoney Street 4. Build Buildings - Finding Seeds