StartUp

A show about what it’s really like to start a business

Season 7 launches April 6.

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#17 Words About Words From Our Sponsors

November 19, 2015

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Show Notes

Gimlet is starting a new line of business, and it’s a complicated one: Branded content. Branded content is a piece of media (a video, a story, a podcast, etc.) paid for by a company that then has editorial control over the product. Lots of companies have been asking Gimlet to make podcasts for them. But, as we see in this episode, there are some very real anxieties about how to do this right. 


The Facts


Our theme song was written and performed by Mark Phillips.


John Kimbrough composed music for this episode.


More music written and performed by John Delore along with his band mates, Jordan ScanellaSam Merrickand Isamu McGregor.


Our Sponsors


Ministry Of Supply: Menswear made smarter.


PC Does What?!: This week, we feature PC user (and podcasterMatt Freedman.