StartUp

A show about what it’s really like to start a business

Season 7 launches April 27.

Apple podcasts

Gimlet 17: Words About Words From Our Sponsors

November 19, 2015

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Show Notes



Gimlet is starting a new line of business, and it’s a complicated one: Branded content. Branded content is a piece of media (a video, a story, a podcast, etc.) paid for by a company that then has editorial control over the product. Lots of companies have been asking Gimlet to make podcasts for them. But, as we see in this episode, there are some very real anxieties about how to do this right. 




The Facts




Our theme song was written and performed by Mark Phillips.




John Kimbrough
composed music for this episode.




More music written and performed by John Delore along with his band mates, Jordan Scanella, Sam Merrickand Isamu McGregor.