StartUp

A show about what it’s really like to start a business

Season 7 launches April 6.

Apple podcasts

Know Your Customer

January 6, 2015

How to listen:

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iPhone X

Show Notes

The Story


In this episode, Alex gets some surprising news from dozens of StartUp listeners. Curious, he decides to call them up, and these conversations raise questions about podcast listeners and what it takes to build an audience.

Later in the show, Alex talks with a businessman from Salt Lake City, who describes what it's like to sell a product you don't believe in.

In this episode, we also asked listeners to take a survey. We have closed the survey. Thank you to everyone who participated.

The Facts


Our theme song was written and performed by Mark Phillips.

The special ad music, Microliters, was written and performed by Build Buildings.

Other music in this episode:

1. Håkan Eriksson - Church Rock

Our Sponsor


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